Fractional Marketing Director
An agreed part-time commitment
Ongoing senior leadership: strategy, team management and accountability for results.
Find out moreFractional Marketing Director
Delivering strategy and leadership for growing consumer brands
Providing flexible, senior-level marketing leadership to established and growing consumer brands that need the expertise and commercial focus of a Marketing Director or CMO without a full-time appointment.
Surrey & LondonWorking across the UK, Europe & US
About me
I work with founders, CEOs and leadership teams to accelerate growth, tackle strategic challenges and strengthen marketing performance.
Combining board-level experience across international B2C and B2B markets with a practical, hands-on approach, bringing fresh perspective, clear priorities and the ability to turn strategy into action and growth.
Based in Surrey and London, I work with clients across the UK, Europe and US.
More about meEngagement models
Ways to work together
Different engagement models with one goal - to grow your brand and deliver sustainable growth.
Sprint & Audit
A defined project and scope
A focused piece of work such as an audit, brand repositioning / rebrand, launch plan or team structure review.
Find out more
Advisory
Regular strategic support
A sounding board for founders and leadership teams who want senior challenge and guidance.
Find out moreServices
How I can help you
There are six key areas I can support your growing business - you select the elements you need or combine them into an ongoing fractional engagement.
Marketing Strategy & Planning
A clear, prioritised roadmap tied to commercial goals. We define your audiences, positioning, channels and budget, then turn it into a plan your team can execute in line with the business objectives.
Find out more
Team leadership & mentoring
I lead your in-house marketers day to day: setting priorities, coaching individuals, running reviews and building the capability your business needs for the long term.
Find out more
Brand positioning & campaigns
Clarify who your brand is for, why it matters and what makes it different. Connect that positioning to product launches, content, paid media and partnerships, so each campaign builds the brand as well as supporting sales.
Find out more
Marketing audit
A structured review of your strategy, customer journey, channels, messaging, team and spend. Identify the gaps and opportunities, then prioritise a practical action plan. Scope and timing are agreed around your business.
Find out more
D2C growth & measurement
Bringing customer acquisition, website conversion, retention and lifecycle marketing together, I help connect channel decisions to customer value, revenue and business objectives.
Find out more
Agency & supplier management
Briefing, selecting and managing agencies and freelancers so you get senior-level value from every external relationship.
Find out moreBrands I've worked with
- Tour de France
Case studies
Strategy that delivers growth
Real-world examples of how strategic marketing leadership can help consumer brands strengthen their positioning, enter new markets, improve performance and achieve sustainable growth.
Children's Cycling | Global Brand Growth
Scaling a Premium Consumer Brand Internationally
Frog Bikes, an ambitious British cycling brand, needed to establish itself in a competitive international market, differentiate its products and build demand among consumers and retail partners.
- annual revenue within six years
- ~£15m
Consumer Products | Ecommerce & Digital Transformation
Ecommerce & CRM Transformation Driving Consumer Brand Growth
Frog Bikes needed to strengthen its direct-to-consumer channel, improve conversion rates and develop a more integrated, measurable digital marketing operation.
- ecommerce conversion rate
- +28%
- year-on-year D2C growth
- +68%
Home & Interiors | International Expansion
International Go-to-Market Strategy for a Home & Interiors Brand
A UK home and interiors business was exploring expansion into the competitive US market. The priority was to develop a commercially viable market entry strategy that could establish the brand, attract customers and create a scalable foundation for growth.
Pet Products | Brand Strategy & Marketing Transformation
Marketing Transformation & Brand Portfolio Strategy for an International Pet Products Business
An established international pet products business needed to strengthen marketing's contribution to commercial growth, review its portfolio of brands and explore opportunities to expand direct-to-consumer sales.
Testimonials
Kind words
Val is one of the most supportive, insightful, and inspiring managers I have ever worked with. Val consistently offers valuable guidance and mentorship. She demonstrates an incredible ability to juggle multiple projects and strategic priorities while maintaining a calm and focused approach. I am constantly learning from her about effective management, sound decision-making, and creating a positive, collaborative workplace culture. Val's kindness, patience, and dedication to developing her team have made a lasting impact on me. I am incredibly grateful for the opportunity to work with her. As a leader and mentor, Val is an invaluable asset to any organisation.
I worked for 3 years with Val in my role as a NED at Frog Bikes. She is a thoughtful, strategic marketer with a can-do and calm approach. With limited budget she continued to build the Frog brand in the UK, organically growing the DTC channel to 15% of sales within a year, and engaging and building the Frog brand community across international markets.
As a start-up business, fractional support is exactly what we needed. Val offers the perfect balance of strategic thinking, providing clarity around business objectives, and creativity, to develop a detailed marketing plan ready for execution.
Val is a focused marketer with an objective-based approach to business. Val approaches her business with great enthusiasm, professionalism and detail and delivers measurable benefits to our organisation. An excellent team player with a fun personality.
In short Val is a dedicated professional. And a genuine team player that is able to both collaborate with colleagues and external agencies in a very effective manner. Never short of creativity or a point of view, Val will be a great asset for a company looking for a person to bring solutions.
Insights
Latest thinking
Practical perspectives on marketing leadership, brand building and D2C growth for consumer brands.
How to grow a small brand: start by understanding why you're small
Before deciding how much to spend, a small brand needs to know why it is small and what makes it worth choosing.
When should you hire a fractional marketing director?
The signs your business has outgrown founder-led marketing, and what senior part-time leadership can change.
Fractional marketing director vs agency vs consultant: which do you need?
Three ways to bring in marketing expertise, what each is for, and how they can work together.
FAQs
Common questions
What fractional marketing leadership is, when it makes sense, and how it works in practice.
See all FAQsWhat does a fractional marketing director do?
A fractional marketing director provides senior leadership on a part-time basis: setting strategy, prioritising budgets and channels, guiding your team and reviewing results. My focus is on connecting brand, customer acquisition and retention to your commercial goals, rather than managing isolated activities.
When should I hire a fractional marketing director?
Consider it when marketing is busy but lacks direction, your founder is still making every marketing decision, your team needs senior support, or growth has stalled despite investment. It can also help when launching products or developing a direct-to-consumer channel. The right choice depends on the problem you need to solve, not just your size.
How is this different from a marketing agency or consultant?
An agency typically delivers agreed channels or campaigns; a consultant may advise on a specific challenge. Fractional leadership sits within your business to connect those activities, guide people and own the direction of the marketing plan. I can work alongside your existing agency and in-house team rather than replace them.
How much does a fractional marketing director cost?
The investment depends on the scope, time commitment and level of support required. We discuss your goals first, then agree the work and fee. An ongoing leadership role, a focused audit and an advisory arrangement have different needs, so I do not publish a one-size-fits-all price.
Let's talk about your marketing priorities
Book a free 30-minute introductory call to discuss your goals and whether fractional marketing leadership is the right fit.
Book your introductory call